Page 245 - ELT_1st September 2020_Vol 373_Part 5
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2020 ]        AUTO CREATERS v. COMMISSIONER OF CUSTOMS, CHENNAI      683

               fine. He has further imposed penalty on the appellants. Aggrieved by such or-
               ders, the appellants are before this Tribunal.
                       3.  Heard the Learned Counsel Shri B. Venugopal. He has submitted
               that the Load Port Documents which Revenue has relied were provided to the
               appellants but the authenticity of such documents was questioned by them as the
               documents were neither endorsed nor signed by any of the shippers or load port
               authorities of the country of export. He has submitted that the said documents
               had no evidentiary value. He further submitted that on the basis of such docu-
               ment, which do not have any evidentiary value the data was tabulated. On the
               basis of such data  undervaluation was  alleged. He  further  submitted that the
               goods were not branded and the name of the manufacturer was mentioned on
               the cartons and the findings of the Commissioner that the goods were found to
               be branded is not based on the fact. He has submitted that in the whole discus-
               sion, the Commissioner has not stated as to which brands the goods were belong-
               ing to but made a bald statement that the goods were found to be branded. Fur-
               ther, the Ld. Counsel for the appellant has taken us through the ruling by the
               Larger Bench of the Hon’ble Supreme Court in the case of Century Metal Recy-
               cling Pvt. Ltd. v. Union of India reported as 2019 (367) E.L.T. 3 (S.C.). He has sub-
               mitted that it was held by the Hon’ble Supreme Court that for rejection of de-
               clared value under Rule 12 of Customs Valuation Rules, 2007, elaborate proce-
               dure has been specified and such procedure was not followed for rejection of
               transaction value. He further submitted that the Revenue did not have any evi-
               dence that the appellants have made payment to the overseas exporters in addi-
               tion to what was stated in the invoices and in the absence of any additional con-
               sideration flowing from the importer to the exporter overseas, under the provi-
               sions of Customs Act, 1962, transaction value has to be accepted. He has also re-
               lied on the ruling of Hon’ble Supreme Court in the case of Commissioner of Central
               Excise, Noida v.  Sanjivani Non-Ferrous Trading Pvt. Ltd. reported as  2019  (365)
               E.L.T. 3 (S.C.). He has relied on para 10 of the said ruling which is reproduced as
               follows :-
                           “10.  The law, thus, is  clear. As  per Sections 14(1) and 14(1A), the
                       value of any goods chargeable to ad valorem duty is deemed to be the price
                       as referred to in that provision. Section 14(1) is a deeming provision as it
                       talks of ‘deemed value’ of such goods. Therefore, normally, the Assessing
                       Officer is supposed to act on the basis of price which is actually paid and
                       treat the same as assessable value/transaction value of the goods. This, or-
                       dinarily, is the course of action which needs to be followed by the Assessing
                       Officer. This principle of arriving at transaction value to be the assessable
                       value applies. That is also the effect of Rule 3(1) and Rule 4(1) of the Cus-
                       toms Valuation Rules, namely, the adjudicating authority is bound to ac-
                       cept price actually paid or payable for goods as the transaction value. Ex-
                       ceptions are, however, carved out and enumerated in Rule 4(2). As per that
                       provision, the transaction value mentioned in the Bills of Entry can be dis-
                       carded in case it is found that there are any imports of identical goods or
                       similar goods at a higher price at around the same time or if the buyers and
                       sellers are related to each other. In order to invoke such a provision it is in-
                       cumbent upon the Assessing Officer to give reasons as to why the transac-
                       tion value declared in the Bills of Entry was being rejected; to establish that
                       the price is not the sole consideration; and to give the reasons supported by

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