Page 229 - ELT_1_1st April 2020_Vol 372_Part
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2020 ]   HIM LOGISTICS PVT. LTD. v. COMMR. OF CUS., NEW DELHI ICD TKD EXPORT   115
                       12.  It further appeared that the value of food supplements containing
               beef cannot be determined under Rule 4 or 5 of the Valuation Rules as import of
               beef in any form and import of products containing beef in any form is prohibit-
               ed. In absence of identical or similar goods, the value was proposed to be deter-
               mined in terms of Rule 7 (deductive value) taking into account the maximum
               retail price offered by e-retailer M/s. Amazon, for similar food supplements, and
               after allowing deduction towards transport cost, insurance cost, customs duty,
               reasonable profits margins, etc. Taking the MRP (per unit price) from the inter-
               net, valuation was done, giving rebate of 35% on MRP, working the assessable
               value as follows -

                        Assessable Value of Food Supplements Containing Beef   In Rupees
                S.              Description             Quan-   MRP      Total  Total As-
                No.                                      tity            MRP   sessable
                                                                                Value
                 1.  Muscle Meds Ultra Concentrated Carnivore  156  1326  206856   79143
                   Beef Aminos 100% Beef Protein (300 tablets)
                 2.  Muscle Meds Bioengineered Beef Protein  1000  3558  3558000  1361291
                   Isolate Camivor (Net Wt. 4 lbs/1.808 kgs)
                 3.  Muscle Meds Ultra Concentrated Carnivore  1044  1326  1384344   529650
                   Beef Aminos 100%  pure Beef Protein (300
                   tablets)
                 4.  Muscle Meds  Mass Anabolic Beef Protein  400  400  160000   61216
                   Gainer (Net Wt. 10.19 lbs/4.625 kgs)
                                   Total                                5309200  2031300
               The A4 size paper was valued on pro rata basis, at the declared value. The total
               value of goods was thus Rs. 2,55,12,823/- as follows : -

                     Value of Consignment imported in container No. GESU 4740611 &
                                            MANU 5758717
                So No.                    Details                       Value in Rs.
                  1.   Food Supplements not containing Beef              2,29,02,860
                  2.   Food Supplements containing Beef Proteins           20,31,300
                  3.   A4 Plain Copy Paper                                  5,78,663
                                           Total                         2,55,12,823
                       13.  It is further alleged by the Revenue that the goods under import are
               liable for confiscation under Sections 111(1)(m) and (n) of the of Customs Act.
               Further against total duty payable Rs. 1,41,58,860/- and Rs. 1,26,896/-, appellant
               appeared to have paid Rs. 6,60,790/-. Thus there appeared attempted evasion of
               duty to the tune of Rs.  1,36,27,966/-.  Further, the  appellant also was liable  to
               penalty under Sections  112 and  114AA of the Act. Accordingly, the appellant
               required to show cause  why not the food supplements being  (not containing
               beef) valued at Rs. 2,49,34,160/- and further Rs. 20,31,300/- for food supplements
               containing beef, in terms of Section 14 of the Customs Act read with Rules 3, 4, 5
               and 7 of the Customs Valuation Rules. Further, why goods be not confiscated,
               particularly the food supplements containing beef  not confiscated absolutely.
               Further, A-4 plain copy paper having a value of Rs. 5,78,663/- be not confiscated.
                       14.  The show cause notice was adjudicated contest and the proposals
               confirmed. The food supplements not containing beef and the A4 paper was held
               liable for confiscation under Section 111(1)  and (m). Further, the food supple-

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